# Match Pe Jitna
Dhyaan Dete Ho ...
Khaane Pe Bhi Do.

# From policy to plate:
India backs
BIOFORTIFICATION

# Not fringe science.
A World Food
Prize winning
breakthrough.

Same food
you love.
More nutrition
inside.
No extra
efforts.
No change
in taste.

Biofortification is a natural way of making everyday food stronger from within. It makes staple crops like wheat, rice, millets, and beans richer in essential nutrients like iron, zinc, and vitamins, without chemicals, or added ingredients.
Think of it like this: your regular wheat roti and a biofortified wheat roti look, taste, and cook the same. But the biofortified roti has more Zinc, an important nutrient that supports immunity, helps children grow better, and keeps your family healthier.

×
Authentic

The product is sourced from verified biofortified grain, not a marketing claim

Tested, not claimed

XRF technology ensures the nutrients you see are truly there

Naturally nutrient-rich

Higher levels of Iron, Zinc, or Vitamin A bred into the crop itself

Same cooking

Your recipes don't change, only the nutrition level does

## Biofortified.
Yaad Rakho.

A first-of-its-kind symbol that guides towards the authenticity and nutritional integrity of biofortified seeds and foods.

When you see this mark on your daily staples and snacks, you know they're genuinely biofortified.

| xrf testing in action

##### 20+ years of evidence

Backed by randomized controlled trials, effectiveness studies across countries

##### Expert Backing

Pioneered by award winning scientists of HarvestPlus and leading global institutions

##### End-to-End tracking

Tracking nutrition from farm-to-plate, ensuring traceability across sourcing

##### Advanced nutrient testing

Powered by advanced XRF technology, nutrient levels in crop are measured quickly and accurately.

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Global Impact

## The scale
behind the movement.

0 M+

Lives improved in 40+ countries.

0+

Crop varieties developed across 12 staple crops

0+

Global partners working together to fight hidden hunger

0 XRF

Labs powering fast, accurate nutrient testing.

0 M+

Samples tested globally

0

Countries actively practicing XRF testing

Next time you pick up everyday staples or snacks - remember this mark. Same taste with more nutrition for you and your family.